📈 SEO & Content Marketing Skills Suite

Derived from anthropics/skills

Adaptation of anthropics/skills for SEO & Content Marketing use cases. Source focus: official Anthropic skill templates, webapp testing, comms

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What This Skill Suite Does

Keyword research, content audits, SERP analysis, technical SEO and content strategy.

This collection provides 10 specialised commands and 5 multi-step workflows, all with a consistent structured-output UI so you always know exactly where you are and what to do next.

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Quick Install

# Clone this skill
cp -r . ~/.claude/skills/r00-anthropics-skills--seo/

# Register in Claude Code
# In a Claude Code session:
/read ~/.claude/skills/r00-anthropics-skills--seo/SKILL.md

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Commands

Command	Description
/keyword-research	Deep keyword clustering and opportunity scoring with SERP intent mapping
/content-audit	Full-site content quality score, duplication check and cannibalization report
/technical-seo	Crawl budget, Core Web Vitals, schema markup and indexability audit
/competitor-gap	Backlink gap, topic gap and featured-snippet opportunity analysis
/content-brief	AI-generated SEO content brief with outline, NLP terms and word count targets
/serp-monitor	Daily rank tracking report with volatility alerts and CTR optimisation tips
/link-prospecting	Quality backlink prospect list with DA/DR filters and outreach templates
/page-speed-seo	Render-blocking, LCP, CLS, FID diagnosis mapped to ranking impact
/local-seo	NAP consistency, Google Business Profile optimisation and local citation audit
/content-calendar	Data-driven editorial calendar built from search demand and seasonality

Usage:

/keyword-research <target>
/content-audit --scope full --output md

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Workflows (Multi-step)

Workflow	Description
full-seo-sprint	12-step SEO sprint: audit → keyword map → content plan → technical fixes
launch-seo	Pre-launch SEO checklist with canonical, hreflang and sitemap validation
content-refresh	Identify and refresh underperforming pages to recover lost rankings
authority-building	End-to-end digital PR and link-building campaign workflow
ai-content-pipeline	Keyword → brief → draft → optimise → publish automation pipeline

Usage:

/workflows:full-seo-sprint <target> --scope full

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UI Design

All commands display structured output with:

• Progress panels — real-time step tracking
• Findings tables — sorted by severity (🔴🟠🟡🟢)
• Action checklists — quick wins → medium-term → strategic
• Summary cards — at-a-glance metrics after each command

Progress Display Example

╔══════════════════════════════════════════════════╗
║  SEO Audit  —  domain.com                        ║
╠══════════════════════════════════════════════════╣
║  Crawling pages …      [████████░░]  80%  1 204/1 505  ║
║  Checking backlinks …  [███░░░░░░░]  30%    943/3 147  ║
║  Scoring content …     [██████████] 100%    Done ✓     ║
╚══════════════════════════════════════════════════╝

┌─────────────────────┬──────────┬──────────┬──────────┐
│ Metric              │ Current  │ Target   │ Status   │
├─────────────────────┼──────────┼──────────┼──────────┤
│ Crawlable pages     │    1 204 │    1 505 │  ⚠ 80 %  │
│ Pages w/ title tag  │    1 180 │    1 204 │  ✓ 98 %  │
│ Pages w/ meta desc  │      902 │    1 204 │  ✗ 75 %  │
│ Core Web Vitals     │     Good │     Good │  ✓ Pass  │
│ Mobile-friendly     │       97 │      100 │  ⚠ 97 %  │
└─────────────────────┴──────────┴──────────┴──────────┘

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Interaction Pattern

Every command follows this 5-step structure:

① Scope Confirmation  — verify target and options with user
② Live Analysis       — progress bar while working
③ Findings Table      — structured results sorted by impact
④ Action Plan         — prioritised, time-boxed recommendations
⑤ Next Steps          — suggested follow-up commands

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Source Repository

This suite is derived from anthropics/skills which focuses on: official Anthropic skill templates, webapp testing, comms.

Improvements in this adaptation:

• Domain-specific command vocabulary for SEO & Content Marketing
• Enhanced structured output with visual progress tracking
• Prioritised action plans with time estimates
• Workflow orchestration for end-to-end processes
• Consistent UI conventions across all commands

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License

MIT — free to use, modify and distribute.